Business Planning and Marketing


Order the online module today for £200 or receive the module as part of the Personal Stylist or Image Professional Course.

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Build the foundations to a successful style business

business planningCompleting your style training is only one aspect of working as an Image Consultant, Personal Stylist or Personal Shopper – the other essential ingredients include setting up and running your new business as well as finding clients through various marketing activities. Following this training you will be able to start building the foundations of your business – with guidance and inspiration to help you create the business that you want and to target the right clients for you. The course content is also invaluable to help you market your style business even if you have been working for a while.

This is a very practical online module with worksheets and simple exercises for you to complete, as well as questions to ask yourself. This module is included in the cost of both The Image Professional & Personal Stylist Courses. During the Face to Face training courses you will have the opportunity to discuss this module and there is time during the training course to explore your business ideas.

If you study this module at home 2 x 30 minute, one to one coaching calls with Gail are included.


Some of the topics covered in the Business Planning and Marketing Module:


  • Getting started (or starting again!)
  • Who do you want to work with?
  • Finding your first 5 clients
  • What to call your business – creating your brand
  • Business expenses – what you can and can’t claim for
  • Blogging
  • Time management
  • Networking meetings
  • Social networking
  • Websites
  • Advertising
  • Professional Bodies and the Masters Award


The Business Planning and Marketing Module includes:


  • Access to the online programme
  • Excel Templates to organise your finances
  • Training Worksheets including relevant exercises
  • Relevant image industry examples
  • Access to any updates


The Image Professional and Personal Stylist Courses include this Business Planning and Marketing Module, as part of the course fee, to ensure that your business gets the best start possible. AND a condensed version of this module is included in the Online Personal Shopper Course.

If you wish to purchase this module to help you plan your new or existing business the cost is £200.



Business Planning and Marketing