pure #1Last week I had the pleasure of attending Pure at Olympia in London. This is the event where clothing, footwear and accessory brands exhibit their samples styles for next season so that the buyers from small independent boutiques can select and buy their stock.

It was the first time that I have been to this event and it was HUGE! – With brands from the UK and all over the World there to tempt the buyers. It was overwhelming and if I was buying for a store I would have to know my niche and demographic very well otherwise it would be very easy to be tempted by the variety of options! Apart from the 200+ brands exhibiting there were fashion shows and seminars running throughout the 3 day exhibition.

I attended a Buyers’ Briefing for womenswear, presented by Sarah Maggioni from leading trend experts WGSN, where she gave us a checklist of all the predicted fashion trends for Autumn Winter 2016 – looking at colours, fabrics, styles and patterns – here is my synopsis:


  • Pinks, terracotta & salmon – used a lot on fur and velvet
  • Amber tones & burnt honey
  • Scarlet & tomato red
  • Pink and red worn together
  • Berry tones – these will be the commercial colours
  • Navy and burgundy together
  • Light grey
  • Camel – especially in menswear
  • Denim blues & indigo
  • Navy becoming more popular and giving black a run for its money (yeah!)
  • Golden yellow, saffron & sunflower – use as a pop of colour not a whole outfit!

fashion trends for autumn winter 2016Key Items

  • Wide lapel coats – more fitted, less cocoon shape
  • Layered slip dresses – as an alternative to pinafore dresses
  • Full skirted dresses
  • Wrap dresses
  • Fit and flare sweater dresses
  • Polo necks – plain layering and zipped
  • Modern cricket jumper
  • Boyfriend blazer – low buttoned and oversized
  • Teddy fur coats and jackets
  • Micro flare – a cropped option to the ‘70s flare – wear with high rise ankle boots
  • Culottes or “wide legged crop”
  • Biker jacket – in classic, thick black leather
  • Structured pleated skirt
  • Tailored jumpsuit
  • Tea dress – pleated with a high waist
  • Trapeze sweaters (worn with skirts)

So plenty of choice there….

TREND ALERT – Sarah also said that there is a definite move towards 1980s styling – you have been warned!!

dune high ankle bootsOther elements to be aware of included

  • Ribbed knitwear
  • Lurex and sequins to be worn casually
  • Feature sleeves
  • High ankle boots
  • Lace up granny boots (1980s!)
  • High shine cowboy boots
  • And a continuation of the lace up court/ballet pump

It will be interesting to look back at this post in September and see which trends actually made it into the shops…..



A Taster of Fashion Trends for Autumn Winter 2016