selfieI have been pondering the ‘selfie’ and its impact on your Personal Brand and image – here are my thoughts….

I typed “selfie” into Wikipedia and the content that appeared was very helpful!  I didn’t even know that the word selfie was in the dictionary – did you?

selfie is described as “a self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often shared on social networking services such as Instagram, Snapchat, and Tumblr. They are often casual, and are typically taken either with a camera held at arm’s length or in a mirror”.  Source reference

Selfies are everywhere and are too numerous to list, but big hitters are Michelle Obama, the famous Oscars selfie and Steven Sutton – get it right and they go viral!  They can be playful and they can raise a huge amount of awareness and money– such as the cancer research, no make-up selfie.

Social Media and the Selfie

selfieTwitter loves them, there is a #selfies hashtag, Facebook adores them and I think that most people would say that they enjoy the playfulness of posting instantly – letting others know what you are doing – decision making in the shops or puckering up with a new lipstick – you can get instant feedback and advice.

The men and women that I work with are looking to create the right image for themselves, in whatever industry they are in. As human beings we believe what we see, therefore it is vital that we think about how we are perceived by others. Think about the clothes you are wearing – they are your outside packaging.  Wearing the right clothes for your position and lifestyle supports your personal brand.  If you were going to brand a product you would think about the branding you put on the outside of the product, clothes do this for a person.

When creating you personal brand you must think about what you are wearing to ensure that is congruent with how you want to come across…  It only takes 7 seconds to make a good impression.

What to think / ask yourself when you post your next selfie:

  1. It only takes 7 seconds to make a good impression.
  2. Are you expressing your personal brand AND sharing the real you?
  3. Would you be happy for your boss or a future employer (or your Mother!) to see it?
  4. Are there conversations and “likes” springing from your posts?
  5. Are these selfies getting addictive?!
  6. Think before you post…..

When you post a selfie you have control over how you look and how you want to be perceived by others, use it well….. now where is my phone?!


The Selfie and Your Personal Brand